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 ‘Star+Present’ is the way to go this Christmas!

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vanchgeline18
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PostSubject: ‘Star+Present’ is the way to go this Christmas!   Thu Dec 03, 2009 10:28 am



Upcoming trend this Christmas, buy a cake of a brand and busk in the charms of stars and get a present as well.

It is noticed that many bakery marketers in Korea this year are using the ’star+present’ strategy to get their customers during Christmas.

Will this actually work?

We look at the different ’star+present’ Christmas marketing this year:

2NE1 for Baskin Robbins with the penguin hat


2PM for Paris Baguette and the bear hat


KARA for Crown Bakery and the Rudolph scarf


Goo HyeSun and Rain for Tous Les Jours, with the stuff polar bear


And there is also Lee MinHo with the bear hat for Dunkin Donuts


Which is your favourite?



Source: Kbites
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